Have you thought about working in aesthetic medicine and have no idea where to start? Are you a current medical spa owner and struggling to succeed?

Haley has spent a lot of time on both sides as the provider and the clinical operations specialist. What she has noticed is the lack of knowledge both aspiring aesthetic providers and medical spa business owners have.

The first step before investing in training or opening a practice is to understand your why. Why do you want to work in this field? Why do you want to open a medical spa? Haley has found when she is teaching novice injectors, they see the field as glamorous, fun, exciting, and lucrative. Unfortunately, it is very much the opposite. No subject is off topic with consulting and an hourly fee applies. Contact for more information.

  • Education, licensing requirements, malpractice, legal physician oversight
  • Startup costs, scaling your company, hiring, and networking
  • Recommendations for training your staff
  • Protocols, procedures, legal collaborations
  • Resources to pharmaceutical accounts, devices, supplies and more
  • Marketing, sales, networking, and coaching resources
  • General overview of expenses/overhead versus profit gain

The Patient Experience


Hayley is the absolute best. She is professional and makes you feel so comfortable. 10/10 recommend.

Out of the several injectors I’ve went to, Haley Outcalt is by far the most talented, knowledgeable and professional. Though I’ve gotten botox on several occasions, this was my first time getting lip injections- I was nervous and excited. My lip results are absolute perfection, they are so beautiful and natural looking.

Haley is the real deal in the esthetic industry! Her knowledge and education she gives each client is above and beyond what other injectors could even begin to provide. She takes her time to ensure her clients are clear on exactly what they can expect and if their expectations are attainable. She offers advice and alternatives for clients who are not candidates of a specific treatment whatever the reason. This type of honesty is what we all look for in the esthetic industry. Someone who looks beyond themself and their own agenda to give the client true realistic results in a safe, professional and ethical manner. Haley is superior in this arena!

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Meet Haley Outcalt

Owner, Haley Outcalt, is a certified family nurse practitioner with a strong passion for providing excellent care to her clients. With over 10 years of medical experience, including 6 years in aesthetics, regenerative, and integrative medicine, she has combined her knowledge to address both internal and external aging.

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Mobile Concierge

Select appointments in the Greater Grand Rapids area available for a travel fee based on mileage. Want to host a private event? There are many options at Aesthetic Evolution including collaborations at event spaces or a private ladies’ night hosted at the office or your home.

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Evolution Aesthetics is proud to offer a variety of private training sessions and consulting for medical aesthetic professionals in the state of Michigan.

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If you are interested in learning more about training classes or private training sessions, please contact Aesthetic Evolution today.